social media strategy.

led content strategy and live tournament coverage for one of the region's most anticipated football events, delivering real-time content that connected fans with match highlights, event updates and tournament stories.

• directed live content coverage plans
• developed tournament content frameworks
• led real-time storytelling and fan engagement strategies
• defined matchday content workflows
• oversaw performance tracking and audience insights

driving engagement through timely, relevant and audience-first sports content.

developed destination-focused content strategies showcasing qatar's tourism offerings, cultural experiences, hospitality sector and major attractions.

• defined content strategies aligned with tourism objectives
• developed audience-focused storytelling frameworks
• led campaign planning across multiple tourism categories
• shaped destination marketing narratives
• analyzed content performance and audience behavior

positioning qatar as a leading regional destination through strategic digital storytelling.

led content strategy for destination marketing campaigns, shaping audience engagement and awareness around qatar's key events, attractions and cultural experiences.

• developed multi-platform content strategies
• defined campaign messaging and storytelling frameworks
• established content pillars aligned with audience interests
• directed content planning and publishing calendars
• oversaw performance analysis and optimization

led social strategy for art basel 2026 coverage — positioning the fair through curated storytelling that connected art, culture and audience.

• defined content pillars across galleries, artists, collectors and city moments
• shaped tone of voice for an art-literate but broad audience
• directed on-ground coverage plans across preview, opening and public days
• set engagement and community priorities for the fair window

treating the fair as a cultural moment, not just an event recap.

led social strategy for qiff — anchored around live public interviews on-ground that turned festival-goers, chefs and vendors into the heart of the content.

• built a strategy around live, on-ground public interviews as the lead format
• defined content pillars across food, vendors, chefs and visitor stories
• directed daily coverage plans across festival days
• set engagement and reply guidelines for the festival window

real voices on the ground driving the social narrative.

led social strategy for formula one 2025 coverage — racing week storytelling that connected on-track action with off-track culture in qatar.

• defined content pillars across race week, drivers, fans and city moments
• shaped real-time storytelling frameworks for practice, qualifying and race day
• directed on-ground coverage plans and matchday-style content workflows
• set audience engagement priorities across the race weekend

treating race weekend as a full cultural moment, not just results.