community & brand standards.

set the community tone for the ramadan campaign — guiding replies, ugc handling and partner interactions across hotel pages.

• defined tone of voice and reply guidelines for the season
• managed community engagement across multiple hotel partners
• shaped ugc and audience participation moments

built the everyday community layer for a lifestyle café brand — from dm replies to collab outreach.

• owned community management and audience replies
• drove partnership and collaboration outreach
• kept brand voice consistent across every touchpoint