campaign leadership.

led seasonal content strategy for one of qatar's premier entertainment destinations, positioning the attraction as a must-visit family and lifestyle experience.

• developed seasonal campaign strategies
• defined content pillars and audience messaging
• directed content planning across social platforms
• shaped promotional storytelling around attractions and experiences
• drove audience engagement initiatives

increasing visitor interest, event awareness and destination appeal.

led social media strategy focused on audience engagement, event awareness and community participation.

• developed campaign architecture and content frameworks
• defined audience engagement strategies
• directed real-time event storytelling
• oversaw campaign performance and reporting

owned seasonal content strategy showcasing ramadan iftar and suhoor experiences across qatar's hospitality sector.

• developed ramadan content ecosystems
• defined campaign positioning and messaging
• led content planning across multiple hotel partners
• drove audience engagement and campaign visibility

led the qiff campaign with live public interviews as the hero format — building daily on-ground content that drove festival footfall and social buzz.

• led campaign architecture around live public interviews on-ground
• directed daily content rollout across festival days
• managed videographers, designers, editors and on-ground talent under live timelines
• oversaw arabic and english copywriting for on-ground interviews, captions and recaps
• aligned coverage with vendor, chef and partner moments

campaign leadership powered by real, on-ground voices.

led campaign rollout for formula one 2025 race weekend — from pre-race build-up to live race day coverage and post-race wrap.

• owned campaign architecture across pre-race, race week and post-race phases
• directed cross-functional teams for live race weekend coverage
• shaped fan-facing storytelling around drivers, teams and city moments
• oversaw real-time content decisions across the race weekend

campaign leadership across a high-stakes, fast-moving race weekend.