performance & analytics.

tracked live tournament content performance and turned audience insights into next-match decisions.

• oversaw real-time performance tracking across platforms
• translated audience behavior into matchday content shifts
• reported tournament-level reach, engagement and growth

analyzed content performance and audience behavior across tourism categories to refine the strategy each cycle.

• monitored category-level performance across campaigns
• surfaced audience insights to inform planning
• recommended optimizations that fed back into the next calendar